Golden Key Rent Car LLC

Golden Key started in 2019 with two cars. The company says it now keeps more than 350 vehicles and employs over 55 people.

The fleet runs from economy hatchbacks up to supercars, and the company publishes a long list of Dubai districts it covers — Deira, Bur Dubai, Al Barsha, Business Bay, Downtown, Dubai Marina, JBR, JLT, Palm Jumeirah and around two dozen more — as well as services in Abu Dhabi and Sharjah. It lists airport pick-up and drop-off alongside daily, weekly and monthly hire.

Beyond self-drive rental it also offers a chauffeur service and airport transfers.

A broad catalogue and wide area coverage are the draw. As with any firm this young, agree the deposit, the mileage allowance and what happens to a traffic fine before you take the keys.