Superior Car Rental

Superior Car Rental is a small Dubai operation working out of the Al Quoz Industrial Area, aimed at premium and luxury self-drive rather than budget hire.

The thing worth understanding before you book is how it is put together. The company states that its vehicles are sourced from partner suppliers and inspected before handover, rather than owned outright as a single in-house fleet. That arrangement is common in Dubai and is not a problem in itself, but it does mean the car, its registration and its insurance come from whichever partner supplies it — so confirm which company's name is on the contract at the point of booking.

Delivery and collection are free to most Dubai locations, including hotels and the airport terminals, with the exact pick-up point agreed before the booking is taken.